OUTBOUND & LEAD GENERATION

Outbound that doesn't burn your domain.

Most outbound fails for boring reasons: the list was wrong, the domain got scorched in week two, and nothing synced back to the CRM so nobody could tell which part broke. We build the whole motion: targeting, infrastructure, sequences, and the reporting that tells you what to fix.

HOW IT GETS BUILT

Four phases. Infrastructure before volume.

PHASE 01 · WEEK 1

ICP & targeting

Who actually buys, and how we'd recognize them in a database. Firmographic and technographic filters, persona definitions, exclusion rules, and a first list you can argue with before we send anything.

PHASE 02 · WEEKS 1–2

Domain & deliverability

Secondary sending domains, SPF, DKIM and DMARC, mailbox provisioning and warmup schedule, volume caps per mailbox. This is the phase everyone skips and then blames the copy.

PHASE 03 · WEEKS 2–4

Sequences & copy

15 to 20 step multi-channel sequences built on the objections your buyer actually has, not a template pack. Written per persona, with the branching logic and task steps your reps will actually follow.

PHASE 04 · ONGOING

CRM sync & reporting

Activity and replies written back to HubSpot or Salesforce with clean field mapping, so pipeline sourced from outbound is attributable and a rep never works out of two systems at once.

PRICING

Build it once. Then decide who runs it.

Three tiers, each a single fixed price. Build pricing is fixed scope, half at kickoff and half at handoff. Running the motion after the build is a separate, optional retainer, priced below. Plenty of teams take the build and run it themselves.

TIER 01 · LAUNCH

$3,500

2–3 weeks. One ICP, one sending domain, one sequence. For a first outbound motion where the goal is proving the channel works at all.

TIER 02 · ENGINE

$5,000

3–4 weeks. Two to three personas, multi-domain infrastructure, enrichment waterfall, full CRM sync and sequence reporting. Where most teams should start.

TIER 03 · MULTI-CHANNEL

$10,000

4–6 weeks. Multi-segment, multi-channel with LinkedIn and calling steps, intent and signal triggers, territory routing, and attribution reporting built for a board deck.

OPTIONAL, AFTER THE BUILD

Or we run the sending for you.

Separate from the build tiers above, and only worth taking if you do not want to own deliverability in-house.

OPTIONAL · ONGOING

Managed sending: $1,500/mo

Includes your Apollo license, one sending domain and two mailboxes, so there is no separate tooling bill to chase. Each additional domain with two more mailboxes is $250/mo. After a three to four week warmup, each mailbox settles at 40 to 50 sends a day, so two mailboxes run roughly 1,700 to 2,000 sends a month. Across a 15 to 20 step sequence that works out to about 350 to 400 new prospects contacted per month. Month one lands lower while the domain warms. We could push the daily numbers higher, but that is how domains get burned, and a burned domain costs more than the pipeline it bought. On top of the infrastructure: list build and refresh, monthly send execution, reply triage, deliverability monitoring, and a monthly readout of what converted and what got ignored. Three month minimum, because a domain that is still warming has not had a fair test yet. If you would rather own it in-house, we train your team during the build instead.

FIT

Who this works for, and who it doesn't.

Good fit

You have a defined ICP, or enough closed-won history that we can derive one

Someone owns replies. Outbound that books meetings nobody follows up on is worse than no outbound

Deal size justifies the motion, roughly $10K ACV and up

You already have a CRM, or you're implementing one with us at the same time

You can live with a 6–8 week ramp before the first meaningful reply volume

Not a fit

You want leads next week. Domain warmup alone takes two to three

You want us to blast a purchased list from your primary domain

Nobody internally can answer what makes a good-fit account

Sub-$2K ACV self-serve motions, where paid and product-led will beat outbound on cost

You're in a market where the total addressable list is under a few hundred accounts. That's account-based selling by hand, not sequenced outbound

SEE IT BEFORE YOU BUY IT

Send us three accounts you can't get into.

Not three from a list we picked. Three real accounts you've been chasing and haven't cracked. We'll come back with the trigger event we found, the people worth contacting with verified contact data, and the exact first message we'd send. That's the first hour of a real engagement, and it costs you nothing to find out whether we're any good at it.

Send us three accounts →

CORNERSTONE

REVOPS · CONSULTING

We install the revenue motion. The CRM is just the surface it runs on.